Naturally, a charismatic leader was required to represent the interests of its fellow creatures… And now we have one! Victoria – elected unanimously by an impressive electoral college of ducks and geese from all walks of life – is now our mascot. This ‘media animal’ will be in charge of broadcasting all information relating to the NEW LIFE DOWN® product range. No doubt she’ll always have her say!

Public unveiling of the NEW LIFE DOWN^® range at the ISPO international trade show in Munich, 24-27 January 2016.